Better than Gupshup? The Gupshup alternative that also does your login.
An SMS giant that sells WhatsApp as a second product. QuickAuth covers WhatsApp and phone authentication on one API and one INR invoice — as a direct Meta Tech Provider, with no reseller hop in between.
quickauthWHAT IT COSTSYou pay Meta’s rate and nothing on top of it. No platform fee, no per-message markup, and no charge for a message that never arrived.
Gupshup is the largest SMS provider on this page and has been routing Indian traffic for far longer than we have. For a bank or a listed enterprise that needs multi-country coverage, a named account team and a procurement-grade contract, that history is the product. If that is you, buy Gupshup — we are not going to pretend otherwise.
SMS and WhatsApp are sold as separate products on separate contracts, with delivery reports that do not reconcile against each other — and phone verification is not in the catalogue at all. You do the work of stitching the channels together, and you carry a platform fee for coverage an Indian SMB will not use.
Side by side, from their own product pages.
Taken from Gupshup’s own site on 2026-09-28, not from our reading of it. Where their site does not make a claim, this says so rather than guessing.
| Capability | Gupshup | QuickAuth |
|---|---|---|
| WhatsApp broadcast campaigns | ✓ | ✓ |
| Utility / transactional templates | ✓ | ✓ |
| Shared team inbox | ✓ | ✓ |
| Click-to-WhatsApp ads | ✓ | — |
| Phone OTP authentication as a product | not stated | ✓ |
| SMS as a first-class channel | ✓ | ✓ |
| Email channel | not stated | ✓ |
| RCS channel | ✓ | ✓ |
| Official Meta BSP | not stated | ✓ |
WhatsApp broadcast campaigns
Gupshup✓QuickAuth✓Utility / transactional templates
Gupshup✓QuickAuth✓Shared team inbox
Gupshup✓QuickAuth✓Click-to-WhatsApp ads
Gupshup✓QuickAuth—Phone OTP authentication as a product
Gupshupnot statedQuickAuth✓SMS as a first-class channel
Gupshup✓QuickAuth✓Email channel
Gupshupnot statedQuickAuth✓RCS channel
Gupshup✓QuickAuth✓Official Meta BSP
Gupshupnot statedQuickAuth✓
Gupshup ships one thing here that we do not: click-to-whatsapp ads. If that is what you are buying for, buy it there — this page is not going to pretend otherwise.
One pipe, or two purchases.
SMS is Gupshup's oldest product and it is a good one. It is also sold separately from WhatsApp, which is where the work lands on you.
Where an SMS incumbent stops.
Gupshup will out-send us on SMS volume and we are not pretending otherwise. These are the parts they do not sell at all.
A second channel behind every OTP
Primary and fallback are both yours to set. An OTP that a carrier drops — DND, filter, dead route — is retried on WhatsApp automatically, against the same transaction and billed once.
Retry that knows what is worth retrying
A transient provider rejection is retried on the same route. A permanent failure and an unknown-outcome network error are not, so nobody is double-sent and double-billed.
No subscription, and no markup on Meta’s price
You pay Meta’s message rate at cost. There is no monthly platform fee to carry in a quiet month and nothing added per message on top of Meta’s own rate.
98.7% WhatsApp delivery, published
We publish 98.7%, measured. Most platforms on this page publish a price and a feature list but never a delivery number — which is the one figure that decides what a campaign was actually worth.
Shared inbox and CRM, free to five users
Conversations, lead stages, tags, notes, tasks and transfers. The first five users cost nothing; past that it is a small flat fee per user, not a per-seat licence that reprices the whole team.
ROAS and revenue attributionIN DEVELOPMENT
Tying campaign spend to the orders it actually produced, per template and per recipient. Being built now — we would rather say that than show you a number we cannot yet stand behind.
Moving from Gupshup.
Is QuickAuth better than Gupshup?
For an Indian team that needs phone authentication as well as WhatsApp, yes — Gupshup does not verify a phone number at all, so login has to be bought from a second vendor on a second invoice. For a team that only ever needs WhatsApp messaging and nothing else, Gupshup is a capable product and the honest answer is that it may suit you better. The comparison below gives both sides rather than only ours.
Is QuickAuth cheaper than Gupshup?
It depends on your mix, and any page that answers this with a single number is selling you something. QuickAuth bills on the delivery receipt rather than on send, so undelivered messages are not charged, and authentication sits on the same contract instead of being bought from a second vendor. Compare the total of both invoices, not the per-message rate on one.
Can I move from Gupshup to QuickAuth without losing my WhatsApp number?
Yes. A WhatsApp Business Account can be migrated between providers and your number, your templates and your quality rating travel with it. We handle the migration, including re-registering templates where a category needs correcting.
What does QuickAuth do that Gupshup does not?
Gupshup is a WhatsApp messaging platform. QuickAuth covers both halves of the same pipe — phone authentication (OTP, login, re-auth with automatic SMS fallback) and WhatsApp messaging (campaigns, utility, shared inbox, chatbot) — on one API and one INR invoice, as a direct Meta Tech Provider.
When is Gupshup the better choice?
Gupshup is the largest SMS provider on this page and has been routing Indian traffic for far longer than we have. For a bank or a listed enterprise that needs multi-country coverage, a named account team and a procurement-grade contract, that history is the product. If that is you, buy Gupshup — we are not going to pretend otherwise.
Figures are as publicly reported and may change. Gupshup is a trademark of its owner; QuickAuth is not affiliated with it. If a number here is out of date, tell us and we will correct it.